Our Mission is…

…to carry forward our expertise in chocolate and confectionary, tradition of quality and customer-oriented approach that we have been perfecting since 1924 with everlasting enthusiasm in providing all our customers with moments of delight.

Our 100th Anniversary Vision is…

…to position ourselves as a cutting-edge brand in Turkish chocolate and confectionary market and as among the most reputable and well-known Turkish chocolate brands in the world.

Our Values

Quality-Oriented and Goal-Oriented
We deliver on our promises in accordance with international quality standards and in support of our company goals.

We effectively foresee, understand and meet the needs of our customers ensuring maximum satisfaction.

Innovative and Dynamic
We are a company that is constantly and rapidly learning, adapting, developing and adding value to its industry through its progressive ideas.

Efficient and Consistent
We continuously improve our efficiency in every area and strive to create sustainable added value for our stakeholders and enable our customers to obtain quality products at reasonable prices.

Reliable and Principled
We strive to gain and maintain the justified trust of our employees, customers and business partners through our open, honest and principled approach.

Sense of Belonging
We establish long-term and value-added relations with our employees, customers and business partners.

We openly share our knowledge, ideas, suggestions and responsibilities.

As the Elit family, we display effective teamwork by providing the necessary support for each other and make the most of our differences in knowledge, skills and experience through mutual respect and insight.